Website

Designing a Seamless Digital Experience

The goal was a modern, responsive website that streamlined workflow, reflected the company’s brand, and supported future growth. With a new headquarters on the horizon, the site needed to match the energy of their evolving identity.

I oversaw the redesign from start to finish, leading developer selection, managing content migration, QAing every detail, contributing to UI/UX strategy, designing all on-site imagery, and managing the site’s SEO to support long-term visibility and performance.

The result is a scalable, brand-aligned platform that’s easy to maintain, performs well, and was embraced across the firm. The launch drove exceptional organic growth and gave the team new visibility into performance metrics, helping shape ongoing digital strategy.